Our Ethics, Values & Purpose
At the heart of Sahara is an adventurous spirit and desire to leave the world better than we found it. Our journey has led us to foster meaningful relationships with cultures and communities around the world, take our ethical responsibility seriously, both environmentally and socially, and we proudly support British manufacturing with our ‘Made in England’ collections. We choose our materials not just for their touch & aesthetic but for their longevity. We aim to source natural fibres and showcase local artisans in timeless designs we are sure can last.
The Sahara Story began more than 40 years ago when founder Suzy Coppersmith-Heaven set out to travel the world in search of inspiration.
Many of our signature linen designs, with their modern sensibility and free use of colour, originate from the humble flax plant. Through our partnership with 'I Love Linen' (The European Confederation of Flax & Hemp), we know linen is sustainably produced from zero-waste flax crops, making it the perfect material to wear, and weather, well. Using natural fabrics allows for superior comfort, natural temperature control and breathability.
Learn more about the production in European linen in collaboration with 'I Love Linen': Watch the video here.
To Last A Lifetime