New Season. New Logo. Say hello to our brand new look.

As autumn arrives, we are reminded of how refreshing it can be to let things go and embrace change.

With this in mind, we're introducing our refreshed look. We're proud to present our new logo, with new eco-conscious labelling and packaging; plus we have a brand new website, which makes shopping with us easier than ever. You can now shop online using Paypal and Click & Collect will be launching in store in November.

We are the Women of Sahara...



We are unconstrained. Our adventurous

spirit leads us beyond the High Street to

destinations lesser known.


For clothes that mean more.

That add to the story of our lives.



We are unique. Try and pin us down,

it doesn't work. Label us and it won't stick.

We believe that demographics divide,

age is just a state of mind and body type is what

each one of us sees in the mirror.


We are leaders. Visionaries in our own right.

Creative, passionate - and only ever underestimated once. 

Hello Autumn '19


The Autumn '19 collection brings colour to the fore. Exclusive, artistic prints feature bold yet sophisticated brights on comfy jersey, while daywear comes in vibrant babycord in easy, relaxed shapes. Knitwear is soft and cosy in warm autumnal hues - all our ranges are designed to coordinate to build you the perfect wardrobe - for autumn and beyond.

For new collections, sales, previews and exclusive events - sign up to receive our catalogues and be the first to know.

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DISCOVER THE AUTUMN COLLECTIONS