Sahara is renowned for creating contemporary clothing with a unique aesthetic inspired by the spirit of adventure, global design discoveries and unbounded creativity. The Sahara story begins with Founder Suzy Coppersmith-Heaven, a graduate from the Royal College of Art. More than thirty years ago, Suzy set out to travel around the world in search of inspiration. After immersing herself in new cultures, witnessing unique artisanal collaborations and returning home to find a high street that was fast becoming homogenised, Suzy founded Sahara London. Sahara creates clothes for the individual, not the crowd. With each piece created using luxurious natural fabrics and traditional techniques, our collections provide an antidote to the culture of fast fashion. Sahara infuses British fashion with considered collections to suit a variety of shapes, skin tones, ages and personal styles. Our pieces are designed to feel luxurious, flattering and timeless.
We foster meaningful relationships with cultures and communities around the world, hold our business to the highest standards and take our ethical responsibility seriously. Sahara continues to grow, influencing people everywhere; from the women who inspire, design and sell our garments to the women who love and wear them.
As an ethical company, we are committed to giving back, be that to the workers who help create our unique designs, to the communities around our boutiques or to charities close to our founder’s and employees’ hearts. Along with working alongside organisations such as the Gaia Foundation and Africa Trust, we have made donations to the following charities this year: